Introduction

The global webtoon market is booming, projected to reach a staggering value of $3.7 billion in 2021, and is projected to reach $56.1 billion by 2030, growing at a CAGR of 36.8% from 2022 to 2030. (source: Alliedmarketsearch). However, the current landscape presents hurdles for both creators and audiences. Creators often struggle to receive fair compensation for their work, content ownership can be opaque, and monetization options remain limited. Web3 technology offers a paradigm shift, empowering creators, fostering community engagement, and unlocking novel revenue streams.

Blockchain technology, the foundation of Web3, provides a secure and transparent ledger system for recording transactions and ownership. NFTs (Non-Fungible Tokens) built on blockchain act as digital certificates of ownership for unique digital assets, including webtoon content. Decentralized platforms leverage blockchain to create a peer-to-peer ecosystem, removing intermediaries and empowering direct interaction between creators and audiences.

Blockchain technology, the foundation of Web3, provides a secure and transparent ledger system for recording transactions and ownership. NFTs (Non-Fungible Tokens) built on blockchain act as digital certificates of ownership for unique digital assets, including webtoon content. Decentralized platforms leverage blockchain to create a peer-to-peer ecosystem, removing intermediaries and empowering direct interaction between creators and audiences.